This song, released in June, is already the biggest K-pop hit in the US.... ever. Psy is already a big star in Korea, but this tribute to the finer things in life - Gangnam is a district in Seoul known for being lavish and trendy - has made him a worldwide star. The video, a campy affair all around, was filmed on location in Gangnam.
And, for those not familiar with the cultural reference, Psy is NOT exhibiting Gangnam Style here.
And, for those not familiar with the cultural reference, Psy is NOT exhibiting Gangnam Style here.
This is how huge this song is.
1. It's charting in the United States, despite not being an English language song.
2. There are parodies. Here's one done by the Oregon duck.....
Update: Hyuna, another Korean star, has done a slight reinterpretation of the song from a woman's perspective. Under a new title - Oppa Is Just My Style - it has been a hit, although somewhat criticized for its vocals. You might have noticed that she appeared as a dancer (and Psy's love interest) in the original video.
(Update: 14 September 2012): Psy appeared on The Today Show today. We got ahead of a pop culture phenomenon once again! Also, look at how many of the English speakers suddenly are fluent in colloquial Korean!