But the song itself - it's really cool. Tove Lo - real name Ebba Tove Elsa Nilsson - has a really powerful voice, and brings a lot of passion to this song. I don't think we're dealing with a one-hit wonder.
(Update! 18 June 2015) So since I posted this today..... I just wanted you all to know that I still think this is a better song.... but since I've listened to Queen of the Clouds all the way through - by chance, really. I was bored and had time to kill - I love it so much more. And I no longer have the problems with the message, in context.
I also heard this bonus track, which, on the surface, is just a remix of this song. However, it is a lot more than that. In some countries (the UK comes to mind) this version was a bigger hit. It's a sparser version, and in my opinion a completely different song, but it's still a valid good song - and a lot more nihilistic.