Look, I know. It hasn't been that long since we published our first Nine Inch Nails song.
Anyway, this is a different, not so loud song. It's not quiet, mind you - but it's less in-your-face angry and more synth-pop-rock angry. It's about Trent Reznor's job - as a musician, with real business pressures - and how that clashes with his desires - as a musical artist, and keeping his integrity.
In 2005, this was the first single off of Nine Inch Nails's fourth album, With Teeth. That's sixteen years after their - his? - debut, and six years since the previous album. The video is almost completely CGI - no, Trent Reznor did not stick his face into a pinscreen repeatedly - and the only non-CGI pieces are the hand belonging to David Fincher, who directed the video, and the fuzzy cars you occasionally see in the background.
As should be no shock, this has become a live performance favorite, and it hits so much louder and harder live.
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