You see, we get reduced readership on Sundays, in general.
We don't publish on Sundays for 11 months of the year (or Saturdays, for that matter) unless there's a Special Edition need to do that.
During March, we do.
On these weekend days, we usually feature either 1) smaller, up-and-coming artists or 2) artists we feel like we have to feature even though we don't love them. (We do love that song, though). Also, Lights.
This year, we had WAY too much content. We almost doubled up on weekdays - and DID on some days. The Beaches getting pushed to a weekend feels wrong.
And yet, here we are.
Why the hell couldn't I just move Lights? (Editor's note: Yeah, we did end up moving Lights to another day OUTSIDE OF MARCH because this month was THAT packed, so there's no link there!)
The Beaches are a Toronto band that have been around for a decade, and finally broke through to US alternative radio in 2023 with this absolutel banger. As of the time I am writing this, they are nominated for two Juno Awards this year (Group of the Year and Rock Album of the Year, for Blame My Ex, who absolutely is a real ex of Jordan Miller named Brett) (edit: they WON both of those Junos), but those were awarded last week as of the time you are actually reading this, so hopeful we remember to update this post. (Edit: we did but a little bit late)
We really feel badly for relegating this absolutely great song to a weekend. We're going to promote the hell out of this post.
But, to be fair, they really ARE up and coming. They only just appeared on Jimmy Kimmel's show last month.... and they were spectacular.
Here is the band in Ottawa last summer, performing the hell out of this song. They give off a Go-Go's vibe, and not Loverboy, for sure.
We promise to post more of them on weekdays in the future. We may not even wait until next March.
When possible, I like to include concert footage with a personal connection. My sister went to their show in Toronto on Nov. 1, 2023 - and got footage of this song.
Wanna see it?
Wanna see the crowd go nuts?!
Here ya go.
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