According to WikiPedia, Softcult are a Canadian grunge duo from Kitchener, Ontario, and the duo are actually twin sisters.
They are so much more than that. They bring back the aethestic of the shoegaze movement from the early 1990s, bringing in elements of grunge.
They're also Juno Award nominees this year, for Best Alternative Album, for their EP See You In The Dark. This emotional song is a centerpiece of that record - the darkest and a song that has deep, dark themes but still retains a poppy feel.
This video might be triggering, because of the flashing lights and the themes of sexual assault, which is also the subject of the song. It was directed and edited by Mercedes Am-Horn, who also happens to be one of the twins in the band (her sister Phoenix is the other, and she produced it). They bring an excellend DIY feeling to their music and the visual that matches it.
Of course they perform the song live, and, believe it or not, they even tour the US. This is from a show in Dallas from last March - they built their Maple Leaf March case last year! - and you can hear the emotion a little stronger in the live version.
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